The Best Fashion Ad Campaigns of Spring 2020: Rag & Bone
Rag & Bone’s spring ad campaign was photographed on both a city subway and bus by Stephen Shore. The imagery captures the authentic character of New York City. Ads feature such talent as James Turlington, Ajani Russell, India Graham, Pyper America, Dylan Penn, Faith Lynch, Sean Lyles, Paloma Elsesser, Olivia Cooke and Chloe Fineman. “Stephen in my opinion is one of the greatest photographers of all time, so working with him on this project was a true honor. Rag & Bone is about authenticity and timelessness and clothes that are rooted in individuality so we wanted to represent the collection set against the rawness of our home: New York City,” said Marcus Wainwright, founder and chief brand officer of Rag & Bone. The campaign will be released this month on the brand’s social channels, web site and in stores. — Lisa Lockwood