A sex shop in Cambridge has revealed how residents like to keep their sex toys clean and has named the biggest sellers.

The Private Shop in Chesterton Road is the city’s only licensed sex shop and Lisa Bernard, who runs the shop, has delved into what's popular during the festive season.

Secret Santa drives a lot of festive customers to the shop looking to buy some Christmas crackers for gifts.

She set out the top ten most popular purchases for the party season.

Shop manager Lisa Bernard

The top ten

1. Affordable toys and novelties

"Secret Santa always brings so many new customers into the shop," Lisa said.

"As there is usually a price limit, we are always stocked with affordable fun toys and novelties, some of the most popular are the lipstick Vibes, which look exactly like a lipstick, it's a discreet mini vibe to keep in your handbag or pocket!"

Santa's coming

2. Underwear and lingerie

"Underwear and lingerie, especially novelty thongs have been selling out but beautiful lingerie, lacy or wet look, Satin or latex is always a gorgeous intimate pressie for your lover," Lisa said.

3. Massage oils and soy low temperature melting candles

Once the candles have been melted, they can be massaged onto your skin. The shop's candles are made with essential oils and smell divine.

Dripping hot wax onto the skin is a fetish speciality.

The shop's massage oils are premium quality which are formulated to be a personal lubricant too. Festive flavoured Cherry Lube is made with 100 per cent natural fruit flavours, sugar free and vegan.

4. Inflatables

A must for a bawdy party! Blow up boobs and willies will break the ice.

"Talking of ice, we have willy freezer cubes for really rude drinks," Lisa addded.

5. Adult board games

For a couple's Christmas, sexy dice are perfect.

6. Luxury vibrators

With a two year guarantee, the vibrators from the The Private Shop are some of the best sellers. Quality toys which are rechargeable, lockable, waterproof even submersible.

Fruitopia

7. Enhancements

Herbal supplements for stamina have been selling out every week as customers stock up for the long winter nights.

8. Personal hygiene

"Personal hygiene products are paramount," Lisa said.

"Cambridge people are keen on cleanliness buying lots of products to keep themselves and their intimate accessories sparkling clean. We stock toy cleaners and douches. The Christmas condoms are the number one stocking stuffer!"

9. Furry cuffs and tasselled clamps

And body jewellery for burlesque lovers - perfect stocking fillers.

Love Stick

10. DVDs and magazines

"Winter is known for snuggling down with a box set," Lisa added.

"We have vintage classics and new releases every week. DVDs and collectible magazines! We offer our customers, all their purchases can be beautifully gift wrapped.

"All luxury toys come with booklets and brochures, with ideas and suggestions to get the best from your adult gifts. Our fantastic January Sale starts Wednesday, January 2, with 50 per cent off selected lines, bags of bargains."