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    Card companies and banks gear up to take advantage of sanctions on market leader HDFC Bank

    SBI Cards, the second-largest player in this segment, is expected to be one of the biggest beneficiaries of this temporary ban on HDFC Bank.

    Synopsis

    HDFC Bank sells at least 2 lakh credit cards every month and has a market share of 26%, followed by SBI cards with a 19% share. ICICI Bank has a 16% share, followed by Axis Bank at 12%.

    Indian banks selling credit cards are seeking to gain at the expense of HDFC Bank. Most top card companies and banks are busy chalking out strategies to build market share as the incumbent leader, HDFC Bank, faces temporary regulatory curbs on the expansion of its digital offerings, which would include the cards business.HDFC Bank sells at least 2 lakh credit cards every month and has a market share of 26 per cent, followed by SBI cards with a
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    The Economic Times