Bernie Sanders bobblehead of viral Inauguration Day moment a bestseller

Bernie Sanders Inauguration Day Bobblehead

Within a week, more than 20,000 bobbleheads that depict a bundled-up, mitten-wearing U.S. Sen. Bernie Sanders, D-Vermont, at the 59th Inauguration Day had been sold around the world. The bobblehead is already the National Bobblehead Hall of Fame and Museum’s second-bestselling figure.National Bobblehead Hall of Fame and Museum

A bobblehead commemorating a viral moment during the 59th Inauguration Day quickly jumped onto the all-time bestseller list with more than 20,000 figures sold.

The bobblehead depicts U.S. Sen. Bernie Sanders, D-Vermont, wearing a beige parka and knitted mittens while sitting cross-legged and cross-armed on a cold January morning as he watched the inauguration of President Joe Biden and Vice President Kamala Harris.

The image of Sanders quickly became a viral meme with the senator being placed in a variety of scenes, including album covers, college football celebrations, shows and movies, and local businesses around the country.

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A week after the bobblehead became available, it became the National Bobblehead Hall of Fame and Museum’s second best-selling figure and a worldwide sensation having already sold in all 50 states, nearly a dozen countries and five continents. Sanders’ bobblehead trails only a collection of figures depicting Dr. Anthony Fauci, the top U.S. infectious disease expert, which is approaching 50,000 sold.

“We never anticipated the level of excitement for this bobblehead,” said Phil Sklar, co-founder and CEO of the National Bobblehead Hall of Fame and Museum. An employee working remotely immediately sounded the alarm on the viral moment, and “we know bobbleheads are the perfect way to commemorate a special moment.”

The bobblehead was available for presale within 24 hours. The online presale is ongoing. Cost is $25 plus $8 flat-rate shipping. The figures are expected to ship in May.

“This will be a moment and meme that lives on for a very long time, and we’re excited to be capturing it in bobblehead form for people to enjoy,” Skylar said.

Sanders and his campaign also saw the value in the viral moment, leveraging it to raise money for Vermont charities, The New York Times reports. Sweatshirts and T-shirts featuring the memed image have raise more than $1.8 million for organizations like Meals on Wheels, Feeding Chittenden and groups supporting the elderly.

In honor of the campaign’s charitable efforts, the National Bobblehead Hall of Fame and Museum is donating $10,000 to Meals on Wheels Vermont, the company said.

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