Grey Goose has unveiled its Essences line of vodkas that are infused with fruit and botanicals.
Grey Goose said the line was “born out of a heightened desire for simple cocktails that are brimming with vibrant flavor.”
The Essences flavors have an alcohol content of 30% and no artificial ingredients, sugar or carbs.
The Essences flavors are Strawberry & Lemongrass, White Peach & Rosemary, and Watermelon & Basil.
“Spritzes and mindful drinking have been growing trends, and with consumers increasingly trying their hand at mixology, we knew there was an exciting opportunity to create a distinctive liquid that would take the guesswork out of mixing light tasting and delicious cocktails at home,” said Grey Goose Vice President of Global Marketing Martin de Dreuille in a news release.
Grey Goose said the flavors in the Essences “are derived from some of the freshest fruits and botanicals from around the world — in places such as France, Spain, Thailand, and Sri Lanka — all carefully selected by Grey Goose cellar master François Thibault.
The fruits, picked at the peak of their ripeness, are blended with the cold distilled botanicals and Grey Goose vodka. Each batch is created using the same soft winter wheat from Picardie and water from a dedicated well in Gensac-La-Pallue.”
Grey Goose Essences are available nationwide with a suggested retail price of $29.99 for a 750ml bottle.
Grey Goose has unveiled its Essences line of vodka infused with fruit and botanicals.GREY GOOSE
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