Making informed decisions is vital in achieving success in personal finances. With the fickle trends of the market and the changes 2020 brought about, the options that you had chosen towards the improvement of your finances in the past may not be workable in the current times. Investing with a bank you trust and that serves you well is of vital importance in securing your future.
To honor such organizations, Femina and ET Edge came together for the first edition of Femina Power Brands 2021, a virtual gathering of esteemed guests and business leaders from the lifestyle, media, and entertainment industry to unveil the most sought-after lifestyle brands of the past year. HDFC was celebrated at this event for its excellent brand strength emerging from its unrelenting focus on corporate governance and its high standards of ethics. HDFC has consistently striven for and acquired an excellent reputation for professionalism, transparency, integrity, and an impeccable record of customer-friendly services. These values have not only helped to sustain but have propelled the company further. They’ve got you covered for all kinds of service portfolios from Home Loans to Plot Loans, and Loans to Professionals for Non Residential Premises (NRP), Rural Housing Loans.
Vision and Mission
Our vision is to make India a Property owning Democracy. And our mission is to enhance residential housing stock in the country through the provision of housing finance in a systematic and professional manner and to promote homeownership. We aim to increase the flow of resources to the housing sector by integrating the housing finance sector with the overall domestic financial markets.
How HDFC Relates With Its Consumers?
HDFC has always believed in “learning by doing” philosophy and has always been open to ideas from customers, employees, and well-wishers. In fact, products such as Home Improvement Loans, Top-up loans, Hybrid Housing Loans that were launched post the housing loan product and were based on the feedback & needs of the customers. Product innovation at HDFC follows a straightforward rule—simple products when well-executed catch the attention of consumers.
Brand HDFC derives its strength from the trust it has built over the years. As a customer-focused organization, our service model revolves around the customers. This has helped us to gain the trust of our customers as we now see the 3rd generation of our customers’ comeback for a loan for their own house. Our experience gained over the years has helped us to counsel and guide customers, which is a differentiating factor that HDFC is well known for.
HDFC has consistently striven for and acquired an excellent reputation for professionalism, transparency, integrity, and an impeccable record of customer-friendly services. These values have not only helped to sustain but also have propelled the company further. And despite the rapidly growing cut-throat competition especially from commercial banks, HDFC has gone from strength to strength in its core business due to its operating efficiency and its firm bastion of customers.
HDFC’s strength has been its pioneering value-added services, delivered through a specialist team of trained and experienced professionals. Be it having advanced capabilities in the area of processing loan applications, offering customized home loan products, a bouquet of flexible repayment options to serve its growing clientele, or providing technical guidance in respect of documentation, HDFC has consistently had an impeccable record of customer friendly services.
Value Proposition For Consumers
HDFC has always been a customer-centric company. It has always looked at building long-term customer relationships. As one knows, the cost of acquiring a customer is greater than maintaining and strengthening existing relationships.
HDFC’s extensive product portfolio includes housing and non-housing loans, catering to the varied needs of consumers. Its diversified portfolio of loan offerings includes loans to residents and NRI’s for purchase/construction of a house or office, renovation, extension, rural housing loan, loan against property, etc. Apart from this, each product is customized to suit the diverse requirements of individual customers. While it’s flexible repayment options include Step Up Repayment Facility (SURF), Flexible Loan Installment Plan (FLIP), Tranche-based EMI, Accelerated repayment scheme, and Telescopic repayment option.
HDFC has been focusing and investing in digital transformation over the past few years for better customer engagement, but the pandemic has led to a much greater focus which enabled it to continue business as usual. HDFC is amongst the first in the Indian mortgage industry to offer an instant online e-approval for a Home Loan. The HDFC website has various new features to enhance customer experience such as live chat, click-to-call facility, missed called service, and the home assist module. The online home loans module on the website allows the user to complete the entire home loan application anytime, anywhere from the comfort of his/her home or office. The existing customer portal has a host of digitally enabled services to help the customer conveniently manage his/her home loan account. Right from submitting an online disbursement request to checking for provisional interest or downloading the interest statements online to applying for a top-up loan instantly.