GRAND RAPIDS, MI — Celebration Cinema will begin reopening its theaters Friday, Oct. 9.
The Grand Rapids-based company said theaters scheduled to open Friday include Celebration Cinema at Studio Park in downtown Grand Rapids, Celebration Cinema Rivertown in Grandville, Celebration Cinema North in Grand Rapids, Celebration Cinema Crossroads in Portage, Celebration Cinema Lansing and Cinema Carousel in Muskegon.
Theaters in Benton Harbor, Mount Pleasant, as well as Celebration Cinema South (located south of Grand Rapids in Gaines Township), are scheduled to open in “upcoming weeks,” according to a press release from Studio C, the company that owns Celebration Cinema.
“We’ve been working towards this day in collaboration with our entire industry,” JD Loeks, president of Studio C, said in a statement. “We fully believe in the value of gathering around stories, art and music. We appreciate the importance of getting the details right to provide safety and comfort for our team and guests.”
Theaters in most of Michigan’s Lower Peninsula have been closed since March in response to Gov. Gretchen Whitmer’s executive orders designed to minimize the spread of the coronavirus. On Sept. 25, Whitmer announced that she was giving theaters permission to reopen on Oct. 9.
Celebration Cinema says it’s taking the following steps to reopen safely:
- “Physical distancing measures will include reduced seating capacity, in accordance with CDC and local health department guidelines. Reserved seating will automatically space groups apart from each other.”
- “Celebration Cinema staff will use personal protective equipment, including face masks. Guests are required to wear masks, though they may be removed when a guest is seated and enjoying their popcorn and other movie snacks.”
- “All customers are encouraged to pre-purchase tickets online at celebrationcinema.com or via the Celebration Cinema app. Online convenience fees are temporarily waived to minimize lines.”
- “Celebration Cinema will not be accepting cash for payment. Please plan for online, credit card or gift card purchases only.”
- “Frequent cleaning of high-touch surfaces will be ongoing, and deep cleaning overnight.”
- “Movie treats will be available! Avoid lines by purchasing on the Celebration Cinema website or app for delivery direct to your theatre seat.”
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