The Most Exciting New Makeup Products Launching in June
By Sarah Han
With new makeup dropping at dizzying daily rates, we've decided to make it easier for you to sort through the selection of the latest liners, lipsticks, and the like. Allure editors eagerly pore over every new launch and emerging brand to find the standouts in the bright, shimmery selections each month. Although we're partial to our particular favorites, our heart rates spike with every exciting makeup release. Brands are always rigorously ramping up their lineups with ingenious formulas, vibrant colors, and juicy collaborations — and we're absolutely here for it.
With each new product, it's thrilling to see what innovations beauty brands come up with to improve a formula or design. You could easily say that makeup is the one thing exempt from the "if it ain't broke, don't fix it" mantra. That's the exciting part of the ever-expanding market: finding new makeup treasures to help us present our best, truest selves to the world — no matter how colorful or minimalist our go-to looks might be.
Just as we always do with hair and skin care, we're sharing the new makeup dropping in June that we recommend adding to your cart. As the world slowly opens back up, wear these products with pride to your next (safe and responsible) outing, or just for fun while experimenting at home and attending your millionth Zoom meeting. If you're curious, you can also check out last month's launches we're still loving.
All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.
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Fenty Beauty
Fenty Beauty Gloss Bomb Heat Universal Lip Luminizer + Plumper
If Fenty Beauty's original Gloss Bomb (which is a two-time Readers' Choice Award winner) didn't convert you into a lip gloss devotee, let Gloss Bomb Heat do the honors. Unlike its predecessor, there's no shimmer involved with this sheer red tint. Instead, you'll be left with an irresistible wet-shine look that locks in moisture with shea butter and vitamin E and gives off a plumping effect via a warming combination of ginger root oil and cayenne pepper.
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Exa Light
Exa Light Show Color Melt
Exa, Credo Beauty's in-house brand, started off with a bang — aka, the editor-approved High Fidelity Foundation — and now it's stepping up its game with the Light Show Color Melts. These versatile, no-budge gel pigments, which come in four multidimensional Sparkler and four Foil shades, can be worn as eye shadow or highlighter, or layered on top of powdered eye shadow, lipstick, and blush. Shades like Slumber Party (champagne with silver and copper sparkle), shown above, instantly add an extra element of pizzazz to any look in almost no time at all. Plus, each tube is spiked with sea algae, manketti oil, and vitamin E for smooth-as-heck application and lasting hydration. Cakiness? We don't know her.
- 3/36
Essence
Essence Lash Princess Curl & Volume Mascara
The newest member of the dupe-worthy Essence Lash Princess family just got bigger with the arrival of the Lash Princess Curl & Volume Mascara. The drugstore darling now comes with a curvy, peanut-shaped brush to fluff up your lashes and hold the curls — all for a sweet, very reasonable $5.
- 4/36
By Terry
By Terry Hyaluronic Hydra Balm
By Terry's lightweight but undeniably creamy Hyaluronic Hydra Balms feature two molecular weights of hyaluronic acid for long-term hydration, shine, and plumpness. All six "nude" shades (i.e. toffee rose nude, coral nude, and soft berry nude) radiate a "my lips but better" vibe, and you can even swipe a bit of color onto your cheeks for a casual flush.
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MAC
MAC Botanic Panic Collection
MAC's Botanic Panic Collection is a limited-edition assortment of bloom-inspired lipsticks (five pink, purple, and red shades, including the iconic Ruby Woo), Skinfinish (two shades), and a 12-pan eye shadow palette packed with a mesmerizing selection of blues, yellows, greens, purples, corals, and shimmering golds and pinks.
You may want to buy the Extra Dimension Skinfinish (pictured above) for the packaging alone but you'll definitely spend your coins on the vibrant, metallic-finish glow it leaves behind. Choose between the champagne Fleur Sure or pink-plum Royal Flush for an otherworldly highlight. Hot tip: You can also shop the entire collection at Macy's, since it's unsurprisingly selling out fast.
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Benefit
Benefit Playtint Lip & Cheek Stain
Fans of the classic Benefit Benetint will want to get their hands on the Playtint Lip & Cheek Stain, which is a juicy pink lemonade-inspired shade for a pop of sheer, long-wearing color on the lips and cheekbones. Keep it low-key with a few dots of pigment or build it up for a more noticeable, rosy flush.
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Lancôme
Lancôme Teint Idole Ultra All Over Concealer
Lancôme's Teint Idole Ultra All Over Concealer has a creamy, medium-to-full-coverage formula that'll cover any blemish you wish didn't exist — to the point where you might ditch your foundation altogether. It won't crease or cake in the midst of any sweat, but it will keep your skin looking fresh and hydrated with ingredients like moringa seed, rose, and water lily.
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Jane Iredale
Jane Iredale Smooth Affair Primers
When it comes to ensuring the longevity of your makeup, Jane Iredale's Smooth Affair Primer is a prime product for the job. It even comes in three varieties called Brightening, Illuminating Glow, and Oily Skin (pictured above). Oily Skin, for example, is a lightweight, milky gel spiked with brightening vitamin C and soothing green tea to calm areas of inflammation and breakouts. Coconut alkalines ensure a smooth, matte finish that controls excess oil production throughout a long summer day.
- 9/36
Giorgio Armani
Giorgio Armani Beauty Neo Nude Melting Color Balms
Giorgio Armani Beauty's Neo Nude Melting Color Balms apply like silk on the skin and can be used in a variety of ways, including as contour, blush, or eye shadow. These multipurpose, highly blendable cream blushes span beige, brown, coral, and mauve tones to add instant, featherweight dimension to your complexion. What more could you want in a compact?
- 10/36
Pear Nova
Pear Nova BRWNGRLMGC Gel Collection
The four shades present in Pear Nova's BRWNGRLMGC Gel Collection draws inspiration directly from founder Rachel James's role models. Frida Be Free, Dianna Boss, Cleo F*ckin Patra, and Michelle Our Mama are the perfect cream, brown, nudey pink, and nudey peach shades for a classy manicure that's ready to take on any occasion. You can also buy the set with non-gel formulas.
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RCMA Makeup
RCMA Makeup Liquid Foundation
RCMA Makeup's Liquid Foundation runs 36 shades deep, which is further divided into the G (cool/golden), N (neutral), and P (warm/peach) series. Each bottle of this full-coverage formula is spiked with olive-derived squalane for lightweight hydration that doesn't threaten to clog your pores. In other words, this base simply brings out the natural radiance of your complexion.
- 12/36
Christian Louboutin
Christian Louboutin La Palette Refillable Case
Watch out — Christian Louboutin's spiked La Palette Refillable Case is not playing around. This luxe take on a refillable, magnetized case can be easily filled up with your eye shadow or blush/highlighter refills (sold separately for $78 each) of choice and swapped out using the provided key. We're eyeing the quintessential Louboutin red case, but the black version is just as classy.
- 13/36
Uoma Beauty
Uoma by Sharon C.
The latest venture from Uoma Beauty founder Sharon Chuter is an accessible line of makeup and skin care exclusive to Walmart called Uoma by Sharon C. Prices range between $6 (for a 40-pack of water-activated face wipes) and $24 (for the higher-concentrated vitamin C serum), which means you can get in on the fun without making a huge dent in your bank account. If you're a fan of Uoma Beauty's Best of Beauty-winning Say What?! Foundation but the $39 price tag is a bit outside of your budget, head straight for the Flawless IRL Skin Perfecting Foundation for natural, buildable coverage with a soft-focus, blurring effect in 30 shades — all for just $15 a bottle.
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E.L.F.
E.L.F. Cosmetics Acne Fighting Putty Primer
E.L.F. Cosmetics' original Poreless Putty Primer is no stranger to TikTok virality and an ever-growing legion of fans, but the drugstore brand's new Acne Fighting Putty Primer might give the former a run for its legacy. The green-tinted formula is spiked with kaolin to keep pores free of excess oil, salicylic acid to prevent future breakouts, and zinc to reduce inflammation — and of course, it grips your makeup so it doesn't slip and slide throughout a hot summer day. What does your primer do?
- 15/36
Make Up For Ever
Make Up For Ever Aqua Resist Brow
No-budge brows? Say no more. Make Up For Ever just launched three products as part of the brand's new Aqua Resist Brow collection, which boasts up to 24 hours of waterproof, sweat-proof, and transfer-proof wear. The Brow Fixer (pictured above), a tinted eyebrow gel available in five shades, features a smart angled brush for ease of use and precise application of pigment for fluffed-up brows. Wear the gel on its own or pair it with the Brow Filler (pencil with angled tip) and Brow Definer (pencil with micro-thin tip) for a fuller look.
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Anastasia Beverly Hills
Anastasia Beverly Hills Norvina Pro Pigment Palette Vol 5
Continuing the legacy that is Anastasia Beverly Hills' Norvina Pro Pigment Palettes, Norvina (the president of ABH and the daughter of Anastasia Soare, the brand's founder) has just released the lilac-inspired Vol 5 palette to much fanfare. As always, the palette is housed in a gorgeous square case with a giant mirror so you have everything you need to create amazing eye looks on the fly. In the other half, you'll find 25 highly pigmented shades that range between matte, neutral, and sparkly finishes.
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Milani
Milani Color Fetish Shine Lipstick
If your lips constantly crave moisture, you'll become an instant fan of Milani's Color Fetish Shine Lipsticks, which are packed with hydrating shea butter and jojoba seed oil. This sheer-to-medium formula lends your lips a juicy, lustrous burst of color (like Crave, a coral shown above) that'll accompany you on all of your summer adventures.
- 18/36
ColourPop
Hello Kitty x Colourpop Tropical Escape Collection
Ready for cuteness overload? Feast your eyes on the Hello Kitty x Colourpop Tropical Escape Collection and go to town — or should we say, a tropical island — with all of the fruit-inspired eye shadow palettes, powder blushes, lip balms, and lip scrubs. The collection is very customizable in that you can either buy the entire set for $89, smaller sets like the Cutie Fruity Shadow Palette Set for $44, or opt for individual products for $9 to $12 each. Whatever you decide, this collaboration is far less expensive than a real vacation.
- 19/36
Sundays
Sundays L.04
Best of Beauty-winning nontoxic nail polish brand Sundays is serving up three limited-edition, pastel shades for your sure-to-be-packed summer social calendar. L.04 (pictured above) is a cheery yet subtle yellow (the first of its color group in the entire Sundays lineup), while L.05 embodies a lovely lavender and L.06 is perfect for minimal, nudey-beige vibes.
- 20/36
Maybelline New York
Maybelline New York Express Brow 2-In-1 Pencil and Powder
Want the precision of a brow pencil with the soft matte finish of a powder? Maybelline New York's Express Brow 2-In-1 Pencil and Powder has you covered with six shades that'll frame, shape, and fill in your brows to perfection — and stay that way all day.
- 21/36
MOB
MOB Beauty Cream Clay Blush
MOB Beauty Cream Clay Blushes infuse skin-caring ingredients like calming chamomile, antioxidant-rich vitamins C and E, and moisturizing avocado oil for a pigmented flush that feels oh-so-velvety and comfortable. They're also housed in refillable compacts (refills cost $25 each) so you only need to buy a container once and can swap shades as you wish. M70 (soft coral) is shown above, but there are seven additional mauves, pinks, and berries to choose from.
- 22/36
Huda Beauty
GloWish The Hero Multidew Skin Tint
Think of GloWish, the latest launch from Huda Beauty, as your new, everyday makeup essentials when you want a naturally radiant look. The Hero Multidew Skin Tint has an impossibly lightweight texture that's infused with skin-loving ingredients like plant-derived squalane, Damascus rose oil, and red bell pepper extract (which the brand claims will protect skin from the effects of blue light). All 13 shades truly lend your complexion a "my-skin-but-better" effect. Add in the other GloWish launch, the silky Soft Radiance Bronzing Powder, and you've got yourself a summer-ready look.
- 23/36
Glossier
Glossier Lidstar
One of the easiest ways to intensify your eyes is to sweep a layer of liquid eye shadow across your lids. The doe-foot applicator for Glossier Lidstar couldn't be easier to use and you can blend in the pigments with your fingers as needed, which means you can achieve shimmery eyes in less than a minute. Originally launched in 2018 — worn by Beyoncé on the Oscars red carpet no less — Lidstar welcomes Branch (rich bronze with gold pearl; pictured left) and Bun (soft champagne with gold shimmer; pictured right) to its family, bringing the total up to eight shades. Best of all? They're on sale right now.
- 24/36
One/Size
One/Size Brow Kiki Micro Brow Defining Pencil
Sparse brows are simply not an issue when you have the One/Size Brow Kiki Micro Brow Defining Pencil on hand. This waterproof retractable eyebrow pencil promises up to 12 hours of wear sans fading, smudging, and everything else a hot summer day throws at you. The precision tip draws defined strokes that'll blend right in with your natural hairs, and the pigment itself (available in seven shades) is infused with conditioning vitamin E, so it glides on with ease.
If you're looking for additional lift and hold, top it off with the BrowKiki Nourishing Tinted Brow Gel (formulated with 3D volumizing fibers and nourishing coconut oil), which can also be worn on its own for a more casual look.
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Tata Harper
Tata Harper Cream Blush
New to the world of makeup and skin-care hybrids are the Tata Harper Cream Blushes. Available in six sheer but buildable shades (Spicy, a terracotta pink, is shown above), these satin-finish formulas impart such a dreamy flush on the cheeks. Dab some onto your eyelids for a cute, monochromatic moment. A blend of nourishing, antioxidant plant extracts — including green tea, jojoba, and sacha inchi oils — allows the hydrating formula to melt right into your skin for an incredibly natural-looking finish.
- 26/36
MAC
MAC Magic Extension 5mm Fibre Mascara
Take your lashes to new, fluttery heights with MAC's Magic Extension 5mm Fibre Mascara. The brand claims that this tapered brush has one of the longest fibres on the market (five millimeters long, as the name suggests) for a dramatic, eye-opening effect that mimics your favorite false lashes. MAC also infused the formula with a cool ingredient they call "crystal elixir powder" to intensify the carbon-black pigment, while an olive oil derivative keeps lashes flexible and conditioned all day long.
You can also give it a test run in the June Allure Beauty Box, along with seven other buzzy products that'll upgrade your summer beauty routine.
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Patrick Ta
Patrick Ta Major Dimension Eyeshadow Palette
Patrick Ta didn't come to play with his first expansion into the eye category: the Major Dimension Eyeshadow Palette (pictured above) and Major Dimension Precision Gel Liners. Bright shadows have their time and place, but those who want a wearable palette for their everyday glam, this is it. These 12 shades of coppers, bronzes, browns, and champagnes that span both cream and powder formulas, as well as matte and metallic finishes, layer and blend beautifully with one another. Take a page from Ta's book of makeup artist tricks and layer the powders on top of the cream bases to give your eye area an instant sculpting/contouring effect.
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Gucci
Gucci The Alchemist's Garden Eau de Parfum 1921
Even when you eventually finish the Gucci The Alchemist's Garden Eau de Parfum 1921, you'll want to keep the vintage apothecary-inspired, green-and-gold bottle as decor or repurpose it as a small vase. Whatever you do, it deserves to be treasured for a long time. In the meantime, what's inside is even better — an intoxicating blend built around the neroli flower and deepened by zesty limone cedrato fruit (native to Florence, where Gucci was founded) and earthy oakmoss. It's the perfect scent to mark your more-or-less reintroduction to the outside world.
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Pixi
Pixi EyeLift Max Eye Shadow
Pixi's EyeLift Max Eye Shadows have the whole package: long-wear pigments that promise no creasing, no budging, and easy buildability — as well as a price point that doesn't break the bank. We're certain you'll find your perfect shade amongst the six available (pictured above), which includes a fiery copper, dreamy amethyst, and a mossy olive.
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Londontown
Londontown Juicy Summer Collection
Londontown is a brand known for its vegan, "16-free" formulas that nourish nails and cuticles with evening primrose and rapeseed flower oils, as well as botanical extracts like cucumber and chamomile. Inspired by island getaways, the Juicy Summer Collection is made up of four lush shades called Mango (orange-yellow, like a literal ripe mango), Papaya (coral; pictured above), Dragon Fruit (ultraviolet), and Tropic (aquamarine). If you're having a hard time deciding which shade is your favorite, why not pick up a set of all four in miniature bottles?
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Ouai
Ouai Rue St. Honoré Eau De Parfum
Ouai's Rue St. Honoré Eau De Parfum whisks you away to Paris, enveloping you in a sweet yet sophisticated blend of violet, gardenia, ylang-ylang, and white musk. Who needs flowers when you smell as good as a handpicked bouquet? Talk about an instant mood boost.
P.S. If you're already a fan of the scents belonging to Ouai's Hair Oil or Matte Pomade, then there's a good chance you'll absolutely adore this perfume spritzed all over.
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Ilia
Ilia Balmy Tint Hydrating Lip Balm
Ilia's Balmy Tint Hydrating Lip Balms breathe new life into the fan-favorite product that launched the cruelty-free, editor-beloved brand all those years (10, to be exact) ago. All eight shades are drenched in hydration-boosting sea succulent, rosehip seed oil, and shea butter for supple, smooth-as-heck lips. Hold Me (pictured above) is a warm peachy nude that's a prime candidate for your new everyday color.
Alternatively, turn up the intensity with a cool berry (Wanderlust), cranberry (Lady), or warm red (Heartbeats). The possibilities are endless, so give your drying lipsticks a break and get your color fix with these featherweight tints.
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Glamnetic
Glamnetic x Hello Kitty and Friends Collection
Glamnetic's first-ever branded collaboration taps into the wonderful world of Hello Kitty and Friends, which can only mean one thing: über-adorable packaging that's nearly impossible to resist. Choose from seven mini suitcases decorated with Hello Kitty (one of three lash styles, Medium, is shown above), Chococat, Gudetama, My Melody, and Kuromi. Each is packed with a pair of vegan, magnetic lashes (which are reusable up to 60 wears) and a mini black magnetic liner that adheres to the lashes' magnetic anchors for an extra seamless look.
That's not all, by far, because you can also snag non-black eyeliners in a range of fun colors, like purple, orange, hot pink, and blue — as well as other accessories like compact mirrors, makeup bags, and a 20-piece lash anchor set. Cop your favorites before they start inevitably selling out.
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Wet n Wild
Wet n Wild Fantasy Makers Highlighter
Even if music festivals aren't back in full swing quite yet, you can channel your inner diva with Wet n Wild's Fantasy Makers Highlighter, which delivers a celestial, golden glow for just $5. This buttery formula is packed with micro-fine pearl pigments that are so brilliant, it's as if you have your very own spotlight. Create a complete, stage-ready look with the rest of the limited-edition Wet n Wild Fantasy Makers Collection, which includes tons of liquid eye shadows, lipsticks, face gems, and paint pots to rock out with.
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Smashbox
Smashbox Be Legendary Prime & Plush Lipstick
If you're like us, this is around the time that you're starting to delve back into your lipstick collection. We've missed you, bold lips. Smashbox's Be Legendary Prime & Plush Lipsticks sit at the intersection of long-lasting hydration and bold pigmentation — as evidenced by shades like Unbridled, a bright red-orange, displayed above.
All 14 shades, which range from soft pinks, brick reds, cool mauves, to rich browns, are also incredibly creamy and don't settle into fine lines. For that, you have a moisturizing blend of squalane, ceramides, and a blend of apricot, jojoba, and sunflower seed oils to thank.
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Victoria Beckham Beauty
Victoria Beckham Beauty Matte Bronzing Brick
Victoria Beckham Beauty joins the world of (more) sustainable products with the Matte Bronzing Brick, which comes in a refillable compact. (For pricing references, the regular bronzer compact costs $58, while the refills cost $42 each.) Out of the five complementary shade duos, you can easily use each powder by itself, both mixed together, or one after another. The first shade warms up your complexion and the second sculpts and contours.
Infused with moisturizing moringa oil and cocoa butter, these powders apply like silk and don't emphasize any texture. Hello, summer glow.
By Loren Savini
By Annie Blay